9781443891295
Editors: Teresa Aguiar Quintana & Rosa M. Batista Canino
ISBN: 9781443891295
Format: HB
Extent: 365 pp
Price: £68.99
Publication: August 2017

Publisher: Cambridge Scholars Publishing

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers.

Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.

Successful Cases in Tourism provides readers with a comprehensive understanding, utilizing a case-study approach that is helpful in teaching and research, of 24 tourism cases. From the perspective of teaching, this book fills a gap in the extant literature by providing collated resources on best practices in tourism. I believe that this book is quite useful in addressing the learning outcomes of teaching. […] Readers, ultimately, should be able to have realistic examples to which the theoretical concepts have been applied for making the business successful. Accordingly, this book is welcome as it provides students and teachers with a useful learning resource.  Dr Sangwon Park, Deputy Head and Senior Lecturer of Hospitality Management, University of Surrey, UK